My journey began in a quaint place Mount Stewart, Jamaica, a town where I spent my childhood. At the tender age of 10, growing up in humble surroundings, I found myself shouldering responsibilities early on. It was during these formative years that I embarked on my entrepreneurial path, launching my first business selling coconut drops and grater cake. This initial venture ignited my passion for entrepreneurship, setting the stage for the pursuit of my dreams.

When my mother made the courageous decision to seek better opportunities in the United States, I, too, followed my own American Dream at the age of 21. Balancing the demands of college and a full-time job, I persevered. Fate intervened, and I crossed paths with my husband, a West African immigrant who had fled the civil war in Liberia. Together, we have been blessed with three remarkable sons.

Despite the rigors of a full-time job and the responsibilities of family life, the dream of paying homage to my Jamaican heritage and father while inspiring my children through entrepreneurship never waned. This dream blossomed into reality with the birth of Joiyi Branches, a name that honors my father and symbolizes the unity of my seven siblings and me.

Joiyi Branches is a testament to the resilience of a small, black immigrant woman-owned e-commerce venture. Our focus is on providing affordable fashion, bags, and accessories infused with a rich blend of Caribbean, African, and American influences. Our mission is to represent and unite immigrants from the Caribbean and Africa, celebrating their roots, cultures, and traditions through our diverse range of products and designs and we are now adding sauces and spices too!

Our pledge is to deliver warm and attentive customer service, with an unwavering commitment to achieving 100% customer satisfaction. Our dedication to exceeding expectations and providing exceptional service is unwavering.

After years of overcoming obstacles and nurturing aspirations, the seed of Joiyi Branches has finally taken root. Just as my aunt once wisely stated, "flowers require only a bit of water to thrive," and the spirit of entrepreneurship runs deep within me. Join us on this journey of growth and exploration; together, we'll flourish.

Paulette "May flowers always line your path and sunshine light your day. May songbirds serenade your every step along the way. 

May a rainbow run beside you in a sky that's always blue and may happiness fill your heart each day your whole life through". 

Canadian Artist Rhonda Kullberg Irish Blessing