My story started in a small town in Mount Stewart, Jamaica, when I was just 10 years old. Growing up in a humble background, I had to take on responsibility at a young age and started my first business selling coconut drops and grater cake. This experience helped me develop a love for running businesses and inspired me to continue pursuing my entrepreneurial dreams.

After my mother migrated to the U.S. in search of better opportunities, I followed my own American Dream by moving to the States at 21. I worked hard to balance college and a full-time job, and eventually met my husband, a West African immigrant who had escaped the civil war in Liberia. Together, we have been blessed with three ambitious young men.

Despite having a full-time job and taking care of my family, I always had a dream of starting a business that would pay tribute to my father and Jamaican roots and be an inspiration to my children. This dream eventually became a reality with the launch of Joiyi Branches. The name, which honors my father, represents each of my seven siblings and me.

Joiyi Branches is a small, black immigrant woman-owned e-commerce company that focuses on providing affordable fashion, bags, and accessories with a Caribbean, African, and American flavor. Our mission is to represent and connect with immigrants from the Caribbean and Africa, showcasing their roots, cultures, and traditions through our products and designs.

We promise to offer warm and friendly customer service, with the goal of 100% customer satisfaction. Shopping at Joiyi Branches should feel like getting a warm hug from our crazy styles! Our commitment to stellar service and exceeding customer expectations is unwavering.

After years of setbacks and dreaming, the seed of Joiyi Branches has finally taken root. Just like my aunt once said, "flowers only need a little water to grow," and starting this business is in my DNA. Let's grow and walk this journey together!


"May flowers always line your path and sunshine light your day. May songbirds serenade your every step along the way. 

May a rainbow run beside you in a sky that's always blue and may happiness fill your heart each day your whole life through". 

Canadian Artist Rhonda Kullberg Irish Blessing